WHY I STARTED EIRLOOM

High performers live longer, but many age faster.

I have spent my life mentoring, coaching, and building alongside people who carry responsibility. Founders, executives, athletes, leaders, heads of families. The pattern is always the same. Discipline, ambition, and intensity drive success early. Over time, those same traits erode energy, clarity, and resilience. This is the performance paradox. The habits that build achievement can undermine longevity if biology is left unmeasured.

For 17 years, I have had one goal. Every biomarker, every adjustment asked a singular question: could I extend my prime instead of accepting decline as the cost of success. Today, at 57, my biology and performance reads 20 years younger. 

Personally, the birth of my third son last year made the stakes undeniable. I want to be strong, sharp, and fully alive when he is grown. My mother’s early death from cancer taught me how quickly hidden risks can turn into irreversible outcomes. High performance does not protect you. Ambition does not protect you. Biology only responds to signals it can measure.

Eirloom exists for people who refuse to choose between success and longevity. My journey is the proof. Eirloom is the blueprint.

what makes us distinct

the values that drive us

becoming

We believe life is an ongoing act of becoming, not a problem to solve or a state to reach.

truth

We value honest reflection, real data, and hard conversations, because real change only starts with what is true..

care

We approach every person with seriousness, respect, and genuine care for the whole of their life, not just their performance.

responsibility

We believe your life is yours to shape, and transformation begins the moment you choose to take ownership of it.

depth

We go beneath the surface, resisting shortcuts in favor of understanding what truly drives behavior, health, and fulfillment.

time

We believe the greatest luxury is time lived well, and everything we build is in service of extending and enriching it.

the 12 essentials we care about

Movement

Strength, aerobic capacity, mobility, and load tolerance across time.

Cellular energy

Mitochondrial health, metabolic flexibility, and oxygen utilization.

sleep

Circadian alignment, depth, regularity, and nervous system downshifting.

stress regulation

Ability to carry load, recover, return to baseline. Leveraging stress.

Recovery

Tissue repair, nervous system balance, and regeneration between efforts.

Nutrition

Nutrient density, timing, glycemic control, and individual tolerance.

Inflammation Control

Immune balance, gut health, and chronic low-grade inflammation reduction.

Cognitive Load

Attention, decision fatigue, mental recovery, and information hygiene.

Identity & Behavior

Beliefs, self-concept, and habit alignment that sustain change.

Social & Relational Health

Quality of connection, trust, and belonging, not just social volume.

Time Design

Pacing of life, seasons of intensity and rest, long-horizon thinking. Optimizing days,

Purpose & Meaning

A reason to invest in the future self. This measurably affects healthspan, adherence, and resilience.